Marketers on Demand
Marketing / PR / Events
Marketers on Demand is currently searching for a Digital Experience Specialist to join our Canadian client’s team! In this role you will work closely with various teams to maintain and post new content on their various digital properties while staying compliant!
Key Responsibilities:
• Responsible for daily web content publishing using a CMS; both new and updates
• Create and execute go-to-market strategies for video platform features; ensure they match company goals and the right target market
• Develop and implement best practices for digital asset management (workflows and usage rights)
• Create and maintain user guides, tutorials, and training material
• Perform competitive analysis and make content recommendations for campaigns
• Provide optimization and post-campaign reporting; use data analytics, understand user behaviour and content performance
Key Qualifications:
• Over 2 years of hands-on experience with DAM platforms (AEM, Bynder, Aprimo or Content Management Systems)
• Completed a two-year post-secondary program within Marketing, UX or Technology
• Experience in Digital Marketing and/or enterprise-level website operations, digital content publishing and administration
• Experience producing digital-first campaigns that deliver results
• Experience with Adobe Experience Manager and/or web standards and technologies (i.e. HTML5, Java, CSS, video and image formats) is an asset
• Experience with analytics tools (Adobe Analytics, Google Analytics, Decibel Insights) is an asset
• Experience with Vidyard an asset
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