Marketers on Demand
Marketing / PR / Events
MoD is seeking a dynamic and strategic Senior Social Media Manager to join our client’s growing team! In this pivotal role, you will be responsible for crafting and executing a comprehensive social media strategy that drives awareness, engagement, and lead generation across key segments.
Key Responsibilities:
- Develop and execute a long-term, performance-driven social media strategy aligned with business priorities
- Lead the planning and management of multi-platform campaigns
- Work collaboratively to design and optimize lead generation funnels that drive traffic to landing pages and email capture initiatives
- Manage and optimize paid social campaigns through external agency relationships
- Create and oversee high-quality, compliant social content, translating complex investment ideas into clear, compelling messaging
- Own the social content calendar, ensuring consistent, timely, and strategic content delivery
Key Qualifications:
- 5-8 years of experience in social media management (financial services is a strong asset)
- Proven ability to build and execute strategic campaigns, not just manage day-to-day posting
- Strong understanding of lead generation, conversion funnels, and performance marketing
- Highly analytical, with experience using tools such as LinkedIn Analytics, Google Analytics and campaign tracking (UTMs)
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Experience with tools such as Hootsuite, Sprout, Canva, Adobe Creative Cloud, WordPress, and Mailchimp
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