Senior Innovation Marketing Manager

Marketers on Demand

Toronto – ON

MoD is searching for a Senior Innovation Marketing Manager for a leading client of ours. In this role you will lead ideation and project management of long lead innovations. A key component is brand concept creation as well as the marketing and communication plan to support a successful launch and growth trajectory.

Key Responsibilities:
•Work collaboratively with various teams for category data, consumer insight studies, and external trend insights to develop brand concepts and ideas
•Work collaboratively with teams to develop product bundles to deliver on innovation ideas
•Assess and provide recommendations for specific innovations to pursue
•Lead cross functional project teams in the commercialization of long term innovation concepts
•Develop and execute brand strategy, including positioning, pricing, and compelling marketing communication strategies
•Perform other related duties and responsibilities as assigned or required

Key Skills:
•Bachelor’s Degree in Marketing or related field (MBA an asset)
•7-10 years marketing and/or comparable experience within the consumer packaged goods industry
•Experience in leading diverse, cross functional teams, working on complicated projects
•Experience with briefing and leading creative development and assessing creative and media plans
•Strategic and analytical; ability to draw conclusions from multiple data sources

Don’t miss a challenging and rewarding opportunity! If you are interested, please contact our President of Chaos!

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