Senior CRM Lead

Marketers on Demand

Austin – TX

MoD is looking for a Senior CRM Lead for an exciting client of ours located in Austin, TX. You will work cross functionally to develop and implement the CRM strategy and ensure the business is fully leveraging platform capabilities and tools.

Key Responsibilities:

• Build and execute cross-channel strategies that promote acquisition, engagement and retention.
• Leverage data and insights to develop acquisition and retention.
• Collaborate with Analytics teams to guide the development of segmentation and other models.
• Collaborate with regional Marketing teams to execute CRM strategies; to establish KPIs/metrics to measure and drive the impact of strategies.
• Organize rapid test & learn initiatives that establish global CRM best-practices and expand.
• Align CRM strategy and roadmap to business objectives and identify data and technology gaps to implementing CRM.

Key Skills:

• Bachelor’s degree in relevant field
• Over 5-7 years of relevant experience
• 2+ years of experience in developing or guiding the development of segmentation models with analytics teams
• 5+ years of experience in developing customer retention strategies for retail or related industries

Does this sound like you or someone you know in your professional network? Then reach out to our President of Chaos, Marcie.Pollack@marketersondemand.com for more information!

Have a referral? Get paid up to $1,500 if they’re hired!

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