Media Planner

Marketers on Demand

Mississauga – ON

MoD is looking for a Media Planner for an exciting client of ours! In this role you will be responsible for managing the preparation and presentation of digital media plans, proposals, and analysis. You will think strategically and work collaboratively with cross-functional teams to ensure effective planning and implementation of media recommendations.
Key Responsibilities:
•Be creative, analyze data, and develop strategies to ensure campaigns effectively reach their target audience
•Collaborate with clients to understand clients’ needs and objectives
•Evaluate, implement, and maintain fully integrated media campaigns within the allocated budget
•Analyze media alternatives and assess various media channels used to target audiences
•Review and recommend media strategies that attract and retain customers and increase brand recognition
•Develop and present proposals to clients in a timely manner
•Maintain media campaigns and ensure adherence to campaign objectives
•Monitor and remain well-informed of current media trends
Key Skills:
•Over 5 years of experience developing and implementing successful media recommendations
•Previous experience related to game media
•Post-secondary education in Marketing, Media, Advertising or a related field
•Ability to manage multiple deliverables and work seamlessly with all areas of the marketing team
•Strong attention to detail, organization and time-management skills
•Self-motivated and can prioritize and manage one’s workload in order to meet critical deadlines
•Experience with Adobe Experience Cloud (e.g. Adobe Audience Manager, Adobe Analytics, Adobe Target) and other campaign management and ad serving technology, including Google Analytics
•Strong knowledge of paid search, display advertising, SEO, and social media advertising

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