Category Marketing Lead

Marketers on Demand

Vaughan – ON

MoD is on the lookout for a Category Marketing Lead for a client of ours. In this role you will be responsible for the development and execution of strategic marketing initiatives and growth within your category.

Key Responsibilities:
  • Strategic planning and management of product launches for certain categories
  • Develop content strategy and prioritize production of assets, collaterals and creative
  • Meet enterprise marketing objectives through category development and growth
  • Reporting on product launch progress, performance and key metrics
  • Plan and activate trade marketing initiatives with key retailers & trade customer
Key Skills:
  • Over 6 years of relevant experience in direct-to-consumer Marketing or ad agency experience
  • Degree in Brand Management, Marketing, Advertising, Business, or similar area
  • Expertise and growth in top-tier CPG/retail industries selling across multiple sales channels
  • Experience in developing brand strategies and growing brand awareness, acquisition, retention and loyalty
  • End-to-end creative and marketing experience for bringing new products to market
Does this sound like you or someone you know in your professional network? Then reach out to our President of Chaos, marcie.pollack@marketersondemand.com for more information!

Have a referral? Get paid up to $1,500 if they’re hired!

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