Marketers on Demand
Toronto – ON
MoD is looking for a Marketing Campaign Manager for an exciting client within the Heath & Safety technology space! In this role you will be responsible for designing, implementing, and managing awareness demand gen initiatives to successfully drive brand engagement and ultimately pipeline/revenue.
- Build a full-funnel integrated marketing plan from concept through execution, to support the pipeline and revenue goals
- Drive innovative programs and campaigns that stand out with a strong focus on driving quality leads
- Manage multiple campaigns at once, while keeping all of your stakeholders updated and informed
- Develop multi-channel integrated campaigns including 3rd party programs, field or virtual events, vertical programs, webinars, etc.
- Facilitate marketing campaign prioritization in collaboration with internal stakeholders and develop a consistent planning and campaign management process.
- Maintain and communicate a calendar of demand generation programs
- Closely align with sales to communicate demand gen goals and tactics to measure lead quality and track marketing’s contribution to pipeline
- 5 years’ experience in demand generation marketing with project or account management experience
- Understanding of demand gen best practices, including mapping programs to the prospect and customer journey
- Firm understanding of lead and demand gen tactics across marketing channels
- Exceptional writing capabilities to create compelling copy for e-mails, landing pages, and other communication vehicles
- Strong expertise working with Pardot/Marketo, Salesforce, and Asana (or other similar project management tool)
- Ability to manage and prioritize projects, budgets, continuously problem solve, and be highly accountable while focused on results
- Team player who can think big picture but still able to focus on the details
Don’t miss a challenging and rewarding opportunity or at least the best video interview ever! If you are interested, please contact firstname.lastname@example.org.
Have a referral? Get paid up to $1,500 if they’re hired!
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