Campaign Marketing Manager

Marketers on Demand

Toronto – ON

MoD is looking for a Marketing Campaign Manager for an exciting client within the Heath & Safety technology space! In this role you will be responsible for designing, implementing, and managing awareness demand gen initiatives to successfully drive brand engagement and ultimately pipeline/revenue.
 
Key Responsibilities:

  • Build a full-funnel integrated marketing plan from concept through execution, to support the pipeline and revenue goals
  • Drive innovative programs and campaigns that stand out with a strong focus on driving quality leads
  • Manage multiple campaigns at once, while keeping all of your stakeholders updated and informed
  • Develop multi-channel integrated campaigns including 3rd party programs, field or virtual events, vertical programs, webinars, etc.
  • Facilitate marketing campaign prioritization in collaboration with internal stakeholders and develop a consistent planning and campaign management process.
  • Maintain and communicate a calendar of demand generation programs
  • Closely align with sales to communicate demand gen goals and tactics to measure lead quality and track marketing’s contribution to pipeline

Key Skills:

  • 5 years’ experience in demand generation marketing with project or account management experience
  • Understanding of demand gen best practices, including mapping programs to the prospect and customer journey
  • Firm understanding of lead and demand gen tactics across marketing channels
  • Exceptional writing capabilities to create compelling copy for e-mails, landing pages, and other communication vehicles
  • Strong expertise working with Pardot/Marketo, Salesforce, and Asana (or other similar project management tool)
  • Ability to manage and prioritize projects, budgets, continuously problem solve, and be highly accountable while focused on results
  • Team player who can think big picture but still able to focus on the details

Don’t miss a challenging and rewarding opportunity or at least the best video interview ever! If you are interested, please contact linda.fernandes@marketersondemand.com.

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