Brand Manager

Calling all Brand Managers to the table for an exciting permanent opportunity to work for a leading CPG client. Our client is looking for someone to analyze all elements of the P&L, set brand direction, and make decisions in order to achieve marketplace outcomes. This role is focused on translating strategic consumer insights into meaningful marketing activation plans.

Key Duties:

-Lead the Annual Operating Plan for brand and strategic planning processes
-Oversee the development and execution of pricing, media/activation plans, sales materials, packaging, merchandising, product assortment and distribution
-Delivery of annual financial targets for assigned brands and portfolio
-Drive revenue growth management activities via integrated Margin Management and Pricing recommendations
-Develop, align and lead growth strategy initiatives and manage Brand equity (language, vision, strategy)
-Work with multiple teams to ensure the go-to-market strategy is being followed and executed
-Build organizational technical capabilities by providing day-to-day coaching and mentoring to cross-functional team and external partners

Must Haves:

-Minimum of three years of experience in Brand management within CPG sector
-Successful experience in developing and executing marketing programs, brief writing, and managing P&L’s
-Proven ability to deliver initiatives that have contributed significant gains in the capture of market share, revenue and volume growth, and operational efficiencies
-Strong communication and interpersonal skills to function effectively as a leader and in a team environment

Does this sound like you or someone you know in your professional network? Then reach out to our President of Chaos, Marcie.Pollack@marketersondemand.com for more information!